20 Ways to Market An Online Business for Free

With many customers now choosing to go online to find what they need rather than check brick-and-mortar stores, it is a must to have an online business that can reach these customers efficiently. There are many ways to market one’s business online, with the most notable ones being paid marketing programs or subscriptions. But if you are on a budget, what do you do?

In this article, we list 20 ways you can try to market your business for free.

1. Improve your SEO strategy

The first thing you need to do when marketing your business online is perfecting your SEO strategy. To do this, consider what keywords or topics your customers may use when discussing your products and services. You should then apply these keywords and topics to your content and ensure it appears naturally in its meta tags, descriptions, and content itself.

2. Use the power of social media

Social media is also another way you can market your online business. Simply sign up to the social media platform that fits the content you want to share and post. Make sure to use hashtags and other sharing methods to extend the reach of your social media posts.

3. Email marketing is still cool

Email marketing is an important marketing strategy that even offline stores use because it can be done for free in many different ways. One must collect as many email addresses as possible during events, promotions or other channels. When you have something to promote or share, you can simply email these potential customers.

4. Video marketing on YouTube or other sites

Some people prefer getting information through videos rather than text or photos. Upload videos showcasing your products, services and other related content on YouTube and other popular video platforms. You can also embed the links from these sites to your other content so people can browse it afterwards.

5. Create unique and valuable content

Whether posting on your site or social media, you can market your business for free by adjusting the content you share online. Be creative in presenting your products and services while making sure all the information clients need to see is visible.

6. Design a business blog

It is not enough to have a main page if there’s not much in it. Use blogging platforms to design an accessible business blog to constantly update and post engaging content about your business, offerings and other related information.

7. Use Google Ads

You can make SEO marketing more efficient with the help of Google Ads. Google Ads can help you boost your site’s presence on search engine results and get real-time performance on how your campaign is fairing so you can adjust accordingly.

8. Sign up for Google Analytics

Aside from Google Ads, you can also sign up for Google Analytics for free and use it to boost your online business marketing. Through the

9. Sign up on online forums and communities

Online forums and communities can also help you strengthen your online business’ visibility and inform them of your services. Join the right forums and communities where you can reach your target audience and where they discuss topics related to your business. You should also follow the rules when posting on these sites to give people a good impression of your work and personality.

10. Collaborate with brands

Want to reach more people? Why not collaborate with other brands to promote your products? This strategy works best if your products and services are complementary.

11. Partner with influencers

Influencers can also help with marketing as large audiences support them. Partner with influencers who support your brand and are most likely to use your product themselves since this ensures you will have access to audiences who are also interested in your products.

12. Work with industry experts

While engaging with people through forums or social media, you shouldn’t be afraid to try working with industry experts to help you get more people to talk or check your business out. You can also make yourself appear as an industry expert by showcasing your skills and responding to inquiries or posts related to your business or speciality.

13. Market with your NAP

Marketing with your business NAP – name, address and phone number – consistently online is another way you can consider for your strategy. When people see a business online, they want up-to-date information so they don’t have to search for another company for the products and services you offer.

14. Build your network

No matter what kind of business you run online, you need a great network to support you. Sign up for sites like LinkedIn to meet people who share the same interests in your industry or would like to work with your business.

15. Encourage users to post content

Posts made by customers can also be a great and free way to help market your business. Check out what they say about your product or service in their social media posts and highlight them on your pages.

16. Have giveaways or contests

Giveaways or contests are sure to create hype and engagement for your brand. It is also a great way to introduce your offerings to potential clients and thank those already supporting you.

17. Ask for testimonials

Testimonials are a good marketing tool you can leverage for free when marketing your online business. You can ask your customers to leave it on your product or service page or even on your social media pages by giving them a prompt or through a follow-up email.

18. PR is key

You don’t need to hire a PR agency to help you with PR for your online business. You can easily use social media to find a journalist or aspiring PR agent who may be willing to work with you for the experience.

19. Post on other sites as a guest

Aside from making your blog, you can also work with other sites and post on their sites as a guest contributor for free. You will be able to show your expertise about the topic and gain free publicity for you and your business.

20. List your business in online business directories

Online business directories can help people find your business more efficiently than a random search result. Most popular online directories allow users to input their details for free, so take advantage of it for your business!

Whether you are just starting your online business or looking for ways to strengthen your existing one, you don’t need to spend a lot to bring in traffic. Check out the list above to see which works best for you and make suitable adjustments. It will take some time before it takes root, but keeping at it will help your business for a long time.