7 things people buy to look upper class (but actually cheapen their image)


Personal Branding Blog

When it comes to projecting an image of wealth, sophistication, and class, there’s a right way and a wrong way. So often, people think they can buy their way into an upper-crust appearance.

But in reality, certain purchases can backfire, leaving you looking less like a member of the elite and more like an overzealous imposter.

Buying items to make yourself look wealthy is a tricky game. It’s not about how much you spend, but rather about the choices you make.

Unfortunately, there are some common faux pas that people commit in their quest for an upscale image.

In this article, we’ll discuss 7 things people buy in order to look upper class, but that actually end up cheapening their image.

These are the pitfalls to avoid if you want your personal brand to truly reflect your worth and potential.

Remember, authenticity is key; trying too hard to appear wealthy often has the opposite effect.

1) Designer logos everywhere

One common misstep in the pursuit of class is the overuse of designer logos.

Many people believe that flaunting logos of high-end brands will instantly elevate their status. They plaster these emblems all over their clothes, accessories, and even cars.

But here’s the irony: true upper-class style is often about subtlety, not ostentation. The wealthy tend to favor quality and craftsmanship over blatant branding.

When you overload on designer logos, you risk looking desperate to prove your worth, rather than effortlessly confident in your status. It’s a clear sign that you’re trying too hard, which can cheapen your image instead of enhancing it.

So next time you’re tempted by a logo-heavy designer item, pause and consider: are you buying it for the quality and style, or just for the brand visibility? Your answer might be more revealing than you think.

2) Over-the-top jewelry

I’ll never forget my own brush with this particular faux pas. A few years ago, I was convinced that the key to looking high-class was to wear a lot of flashy jewelry.

I saved up and splurged on a chunky designer necklace, thinking it would be my ticket to an elevated image.

But, instead of the admiration I was expecting, I got a lot of raised eyebrows and awkward comments. I soon realized that my statement piece was doing more harm than good to my personal brand.

The truth is, ostentatious jewelry can often come off as tacky rather than classy. Authentic elegance tends to stem from quality, not quantity.

A single piece of beautifully crafted jewelry can speak volumes more about your taste and class than a pile of over-the-top bling.

Learn from my mistake: don’t let your desire to appear wealthy lead you down the path of gaudy excess. Opt for understated elegance instead.

3) Luxury cars on lease

Several people believe that driving a luxury car is a surefire way to showcase their elevated status.

However, it’s not uncommon for individuals to lease high-end vehicles that they can’t really afford, only to keep up appearances.

The perception of wealth that comes from cruising around town in a shiny, new, high-end vehicle can be enticing. Yet, it’s worth noting that many self-made millionaires don’t spend their money on brand-new luxury cars.

According to a study by Experian Automotive, nearly 80% of individuals who earn $250,000 or more annually actually buy used cars rather than new ones.

This is because they understand the value of money and know that a car is a depreciating asset.

Leasing a luxury car you can’t afford isn’t fooling anyone – at least not those who truly understand wealth.

Instead of enhancing your image, it might just highlight your lack of financial wisdom.

4) Extravagant parties

Hosting extravagant parties with a lavish spread and over-the-top entertainment might seem like a surefire way to project an image of wealth and high society.

However, throwing such parties, especially when they’re beyond your means, can end up cheapening your image rather than elevating it.

True class is not about showing off or making others feel inferior. It’s about making people feel welcome and valued.

A modest gathering where guests are well taken care of and genuinely enjoy themselves can leave a far more positive impression than a glitzy bash where the host is more focused on flaunting their wealth than attending to their guests.

In the end, it’s not about how much you spend, but how you make people feel. This is a key aspect of building a personal brand that reflects authenticity and genuine class.

5) Expensive art collections

I remember walking into an art auction, completely out of my depth but determined to snag a piece that would make my living room look like it belonged to someone from the upper echelons of society.

I ended up spending a small fortune on a painting that, quite honestly, I didn’t even understand, let alone appreciate.

It hung on my wall for months, a constant reminder of my misguided attempt to buy sophistication. It wasn’t until a friend gently pointed out that art is supposed to evoke emotion and provoke thought – not just impress visitors, that I realized my mistake.

Collecting art for the sake of appearing cultured can actually do the opposite. It suggests you’re more interested in appearances than genuine appreciation and understanding.

True connoisseurs collect art for its intrinsic value and the pleasure it brings them, not for show.

So, before you break the bank on a piece of art, ask yourself: Do I love this? Does it speak to me? If the answer is no, it’s probably not worth the investment.

6) High-end tech gadgets

There’s a common misconception that owning the latest, most expensive tech gadgets is a sign of wealth and class.

However, constantly upgrading to the newest smartphone model or buying top-tier tech accessories just for the sake of it can actually cheapen your image.

True class is not about having the latest things; it’s about knowing the value of what you have. Real wealth often comes with an understanding of investing in longevity, not just in what’s trendy.

Furthermore, being overly attached to material possessions can give off an impression of superficiality. It’s important to remember that personal worth isn’t measured by the number of gadgets you own.

In essence, choose your tech based on what serves your needs and enhances your life, not what you think will impress others.

7) Exorbitant travel experiences

Splurging on luxury travel experiences to snap a few Instagram-worthy pictures can be tempting. But doing so just to project an image of wealth can often backfire.

Travel is about experiences, learning, and growth. Going somewhere solely because it’s known as a playground for the rich and famous misses the entire point of travel.

People who have attained true wealth and class understand this. They value the experience and memories they make while traveling, not just the ability to say they’ve been to exclusive, pricey destinations.

At the end of the day, travel is about enriching your life, not your image. Choose destinations and experiences that truly resonate with you and will contribute to your personal growth and understanding of the world.

Final thoughts: True wealth is internal

The essence of class and sophistication can’t be bought off a shelf or leased from a luxury car dealership.

True wealth is about more than material possessions; it’s about the richness of character, the depth of your empathy, and the breadth of your knowledge.

An extravagant party or flashy car might impress some people, but it’s your actions, values, and authenticity that truly define your personal brand.

Remember, the most valuable thing you can own is respect – both for yourself and others.

As Coco Chanel famously said, “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”

In essence, striving for class shouldn’t be about showing off wealth, but about demonstrating a refined sense of taste, dignity, and respect.

So before you make your next purchase in pursuit of elevating your image, take a moment to reflect. Are you buying this out of genuine desire or to impress others? The answer might just surprise you.



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Ryan Takeda

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By bpci

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