Boost Your Career With Free Online Courses By IIM On SWAYAM Platform – News18

Last Updated:February 18, 2025, 16:15 IST

IIM Bangalore offers free online courses on SWAYAM, covering finance, tourism marketing, advertising, sales, business communication, and B2B marketing.

IIM Bangalore is offering the SWAYAM platform to offer a range of free online courses designed to enhance students’ expertise across various fields. Students can learn from world-class faculty and explore subjects ranging from strategic financial management to tourism marketing and business communication. Below are the details of some prominent courses offered by IIM Bangalore. These courses typically span 10 to 12 weeks. Interested candidates can enrol by February 28, 2025, on the official SWAYAM website at swayam.gov.in.

1. Strategic Financial Management: Managing for Shareholder Value

This course aims to blend theoretical financial concepts with practical real-world applications, making it ideal for managers seeking to drive shareholder value. It covers key topics such as financial statement analysis, valuation concepts, investment and financing decisions, corporate risk management, mergers and acquisitions, corporate governance, and more. The course equips learners with the necessary skills to understand financial drivers of value creation and make informed decisions in today’s complex business environment.

2. Advances in Tourism Marketing

This course provides an in-depth look into the dynamic world of tourism marketing. It covers fundamental concepts like tourist behavior, destination marketing, and tourism strategies, while focusing on the transformative role of digital media in shaping the tourism industry. Participants will learn about emerging trends such as the use of virtual reality (VR), augmented reality (AR), social media content, chatbots, and the impact of travel blogs on promoting destinations.

3. Advertising and Sales

Ideal for budding entrepreneurs, this course delves into the vital elements of advertising and sales promotion. It covers media selection, effective advertising design, sales management strategies, and how to evaluate the success of advertising campaigns. The course emphasizes integrated marketing communication, ethical sales management practices, and the importance of sales promotion and personal selling techniques.

4. Business Communication

The course on Business Communication through LSRW (Listening, Speaking, Reading, Writing) focuses on equipping students with essential communication skills for the corporate world. Aimed at closing skill gaps, this course helps learners develop effective communication strategies, boosting their confidence in business-related interactions. The course begins with a language proficiency diagnostic test, followed by modules tailored to enhance business communication abilities.

5. B2B Marketing

In this course, learners will explore the world of business-to-business (B2B) marketing. Topics covered include understanding the differences between business and consumer markets, business marketing planning, and the strategies businesses use to engage other firms. The course also teaches how to measure the performance of B2B organizations using tools like balanced scorecards and strategy maps.