Jagran Josh
1. Communication
(i) Understanding Communication
General definition of Communication.
Definition given by Keith Davis, John Adair and Louis Allen.
(ii) Evolution of Human Communication
A brief understanding of the following with examples: Petroglyphs, Pictograms, Ideograms, Writing, Audio-visual, Digital, Internet based communication systems.
(iii) Elements of Communication
A brief understanding of the following with examples: Sender, Message, Medium, Receiver, Feedback.
(iv) Process of Communication
A brief understanding of Encoding and Decoding.
(v) Functions of Communication
A brief understanding of how Communication helps to Inform, Educate, Entertain and Integrate.
(vi) Forms of Communication
A brief understanding of Verbal (Oral and Written) and Non – Verbal, Formal and Informal communication with examples.
2. Mass Media
(i) Definition of Mass Media
(ii) Timeline
A brief understanding of the evolution of mass media from the invention of the Printing Press to Newspapers, Gramophones, Cinema, Radio, Camera (pin hole to digital), Television, Internet and New Media.
(iii) Types of Mass Media
A brief understanding of the features and functions of: print media, radio, television, cinema, internet.
3. Print Media
(i) A brief history
A brief history of print media: stone carving, Chinese wood blocks, Johannes Gutenberg and first newspaper.
(ii) Types of Print
Media A brief understanding of the features and functions of: Newspapers, Magazines, Books, Journals, Leaflets, Brochures, Flyers &Posters.
(iii) Types of Newspapers
Types of newspapers based on:
(a) Frequency: Dailies, Weeklies, Annuals, Divided – Annuals.
(b) Geographical Distribution: Local, Regional, National and International.
(c) Versions: Print, Online, e-paper.
(d) Size: Broadsheet, Berliner, Tabloid.
Meaning, differences and examples of each of the above.
4. Radio as a Medium
(i) History of Radio
A brief understanding of the milestones in Radio Broadcasting: Discovery of radio waves, Heinrich Hertz, electromagnetic plates, Jagdish Chandra Bose, Marconi Company, Ferdinand Braun, during the World Wars.
Radio Broadcasting in India – AIR.
Establishment, World War II, post independence, private radio.
(ii) Characteristics of Radio
A brief understanding of the characteristics of radio such as: audio medium, wireless medium, inexpensive, simple to use, wide reach, mobility, and live medium.
(iii) Radio Broadcasting
Radio Equipment: Transmitter and receiver; Radio frequency: AM (Amplitude Modulation) & FM (Frequency Modulation); Satellite Radio: definition and impact.
(iv) Types of Radio Broadcasting
A brief understanding of Public, Private and Community radio broadcasting.
(v) Online and Amateur Radio (HAM Radio).
Definition and impact.
5. Introduction to Advertising
(i) Definition
(ii) Functions of Advertising
Building brand image; creating consumer awareness and demand; increase in sales; promotion of competition in the market; maximising of profits: a brief understanding of each.
(iii)Models of Advertising
A basic understanding of: AIDA (Attention Interest Desire and Action) and DAGMAR (Defining Advertising
Goals for Measured Advertising Results).
(iv) Principles of Advertising A brief understanding of creativity, research, consistency, Duration and Frequency of Campaign, Simplicity, Ethical, Unique Selling Point.
6. Internet
(i) A brief history of the Internet.
Timeline: Information theory, WAN, Packet switching, ARPANET, Merit Network, CYCLADES, TCP/IP, World Wide Web (brief understanding only).
(ii) Internet, Intranet and world wide web (www).
Meaning and distinction.
(iii) Internet utilities
A brief understanding, with examples, of the following: Web Browsing, Electronic Mail, Online Broadcasting, Social networking, Gaming, Blogging, File Transfer protocols (FTP), Online banking, E-commerce, Video conferencing and Digital marketing.
INTERNAL ASSESSMENT – 100 Mark
Candidates will be required to do a minimum of four assignments during the year, as assigned by the teacher.
#ICSE #Class #Mass #Media #Communication #Syllabus #Download #Syllabus #PDF