Digital Marketing Bachelor’s Degrees: Best Programs, Jobs, and Salaries

Modern businesses need a team of marketing experts. But the traditional techniques of promoting products and services are no longer the focus of marketing. In today’s tech-driven society, digital marketing is a worthwhile investment. Popular companies have learned that their marketing strategy must lean heavily on digital ads to appeal to their target market.

There are various schools to attend to get a quality education in digital marketing. Investing in this academic experience will guarantee you a promising future in the digital marketing job market. Keep reading for the best digital marketing bachelor’s degrees.

What is Digital Marketing?

Digital marketing is a way of appealing to potential customers through the Internet, electronic devices, and visual media such as film and television. It consists of using information technologies as a vehicle to promote, sell, and expand the scope of certain products or services in a potentially profitable market.

What Is a Digital Marketing Bachelor’s Degree?

A digital marketing bachelor’s degree is a specialization that provides the knowledge and tools necessary to carry out effective marketing management for companies. A

bachelor’s degree

is the educational level achieved after completing a four-to-five-year stint at a university.

This career covers several very useful components to use in your professional life. You’ll learn about data analysis, marketing communication, consumer behavior, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, and search engine optimization (SEO).

Digital Marketing Bachelor’s Degree Requirements

The main admission requirement for this program is your high school diploma or equivalency. You’ll also often need to provide a written application, school transcripts, letters of recommendation, and an admissions essay. Some schools also require an application fee.

How Much Does a Digital Marketing Bachelor’s Degree Cost?

According to the National Center for Education Statistics (NCES), the average four-year institution charges

$16,647 per year for tuition and fees

. Four years is the standard time of completion for a bachelor’s degree.

Digital Marketing Bachelor’s Degree Financing Options: How to Pay for Your Digital Marketing Degree

Some universities offer scholarships with a coverage of up to $25,000 per year in financial aid. Sometimes methods such as tuition payment plans may be available. A tuition payment plan divides monthly or annual tuition into several payments that you can comfortably pay within a given period, usually about one year.

Best Digital Marketing Bachelor’s Degree Programs and Schools: Overview

Best Colleges for Digital Marketing: Top Digital Marketing Bachelor’s Degree Programs

Many schools offer programs where you can learn

how to become a digital marketer

. Their curricula focus on marketing in areas from business management to communication strategies for customers. Universities also offer services from academic advisors for their undergraduate students to make sure they’re on track to meet their goals.

Bachelor of Science in Business Administration, Marketing Concentration | Colorado State University

This bachelor’s degree program provides its students with the tools they’ll need to succeed in digital marketing. Students learn skills like how to understand what your target audience wants, why consumers buy certain things, and how to competitively price products.

Bachelor of Science in Digital Marketing | Full Sail University

This university program teaches classes on the core principles of digital marketing, branding, and storytelling. You will use these and other fundamental components to create marketing campaigns.

Bachelor of Science in Marketing | Kansas State University

Kansas State University offers education courses that include marketing management, marketing analytics, and sales. The focus of this college is to prepare students for digital marketing careers with skills in professional speaking, sales management, and public relations.

Bachelor of Science in Marketing, Business Concentration | North Park University

Marketing majors at this university will learn a wide range of subjects. Students will study brand management, market research, customer relations, and sales. Students will also have the opportunity to complete an internship before graduating.

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Bachelor of Business Administration in Marketing, Advertising, and Integrated Marketing Communications | Pace University

In this program, students learn to combine marketing and communication strategies to reach a high-profit target audience for a company. This institution has the support of some of the biggest agencies and advertising firms in the world.

Bachelor of Arts or Science in Business, Advertising Management Major | Portland University

The objective of this business school is to train professionals with the ability to create effective marketing campaigns. Students also get the chance to get hands-on experience in digital marketing so they’re prepared for work after graduating.

Bachelor of Science in Business Administration, Marketing Major | The University of Arizona

This program offers a marketing major with a special focus on the understanding and analysis of the digital marketing industry. This degree program explores the development of ideas for marketing strategies.

Bachelor of Business Administration in Management and Marketing | The University of Texas at Arlington

This business school teaches its students what it means to be customer-centric marketing professionals. Students learn how to keep customers happy and develop mutually beneficial networking relationships.

Bachelor’s Degree in Marketing | The University of Louisiana at Monroe

If you study marketing in this institution, you will have the opportunity to choose which specialization of digital marketing to focus on. You’ll learn about search engine optimization (SEO) and how to make products appeal to the audience you’re targeting.

Bachelor’s Degree in Advertising | Washington State University

This university focuses on teaching its students to generate engagement in consumers effectively. It teaches the design and evaluation of strategies with the use of social media.

Best Online Digital Marketing Bachelor’s Degree Programs and Schools: Overview

Best Colleges for Digital Marketing: Top Online Digital Marketing Bachelor’s Degree Programs

An online bachelor’s degree provides students with flexibility and convenience. Online and in-person degree programs have the same quality of education, but not everyone can pause their life to attend college. If you want to get hands-on experience from home, check out the best colleges and universities for an online marketing degree below.

Bachelor of Business Administration, Marketing Concentration | Arkansas State University

One of the objectives of this online program is to teach students how to manage and use social networking to their advantage. The classes at this institution offer communication and social media management strategies to get your foot in the door of the marketing job market.

Bachelor of Science In Business, Marketing | Capella University

At Capella University, you can follow their Guided Path program and follow their schedule for completing coursework. You also have the choice to follow a Flex Path program, where you set your schedule and complete as many classes as you’d like in 12 weeks for a flat tuition rate.

Bachelor of Science in Business Administration, Digital Marketing Concentration | Colorado Technical University

Colorado Tech is a business school that teaches students how to become experts in subjects like branding and visual marketing. Online marketing degrees like this one allow students to complete coursework while working a full-time job or handling other responsibilities.

Bachelor of Science in Business Administration, Marketing Concentration | Columbia Southern University

This university’s online courses come with textbooks at no added cost to you. Unlike some online schools, you won’t have to attend class at a certain time because you will be completing the coursework at your pace. You’ll learn how consumers’ behavior affects what they buy and how to tailor your services accordingly.

Bachelor of Science in Business – Digital Marketing and Advertising | Liberty University

While completing your degree at this college, you’ll learn how to effectively compete in the mobile marketing realm. You’ll also learn how to grab the attention of potential customers by conducting marketing research to learn which marketing strategy is the most popular. Liberty University is a religious institution that incorporates biblical teaching into its coursework.

Bachelor of Science in Business Administration, Marketing Major | Old Dominion University

Marketing majors at this college will experience live, online meetings and be able to complete their work at their own pace. You can learn new, creative digital marketing strategies with other online students. This college teaches in-demand skills such as adaptive communication, how consumer personality affects purchases, and persuasion skills.

Bachelor of Science in Social Media Marketing | Point University

This university provides skills in social media marketing for its online students. In addition, it teaches its students how to create content marketing as well as how to manage social media platforms and digital media. An internship is part of the curriculum and will help provide the professional experience needed to learn more aspects of marketing and succeed in your career.

Bachelor of Science in Business Administration, Marketing Major | Simmons University

At Simmons University, students learn about microeconomics, business statistics, and digital marketing. Students will also complete a capstone experience project on strategic management. To make sure you have a strong understanding of different types of business strategy, it also offers a course on managerial accounting.

Bachelor of Science in Business Administration | Walden University

Walden University offers its online students an opportunity to learn international marketing skills from experienced professors. A course in accounting is also offered and is an important part of a marketing plan because you need to know your budget for each digital marketing campaign.

Bachelor of Science in Internet Marketing Management | Western Governors University

The innovative study program of this institution includes marketing and communication classes.  Core curriculum covers leadership, quantitative analysis, business management, and content strategy.

What’s the Average Digital Marketing Bachelor’s Degree Salary?

According to the Bureau of Labor Statistics (BLS), the median salary for a career with a digital marketing bachelor’s degree is $142,170. The lowest-paid 10 percent of these professionals earn an annual wage of $74,620, while the highest-paid 10 percent make about $208,000 per year.

Top Digital Marketing Bachelor’s Degree Jobs and Salaries: Overview

Best Digital Marketing Bachelor’s Degree Jobs Explained

Promotion Manager

Promotion managers offer promotions to customers as an enticement to buy their products. They use social media marketing, general Internet marketing, and mobile marketing techniques. Advertising the promotions that are available will attract customers to make purchases and help grow the business.

Advertising Manager

• 
  Average Salary
  
  : $115,081
• 
  Job Outlook
  
  : 10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

Advertising managers work to attract new customers by creating digital marketing strategies that are eye-catching. Their clients might be companies that sell air time on TV or ads on social media platforms.

Marketing Manager

Marketing managers coordinate the promotion and marketing processes of a company’s products, goods, and services. They are the creative epicenter of ideas for marketing campaigns on the web and social networks. They also decide who their target audience is.

Digital Marketing Manager

• 
  Average Salary
  
  : $123,899
• 
  Job Outlook
  
  : 10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

Digital marketing managers focus on online advertising campaigns and social media strategies. In addition, they are responsible for reducing the margin of error of the digital marketing campaigns in progress.

Public Relations Manager

Public relations managers use digital marketing strategies to promote their clients. They use their professional experience in this area to pitch their client to their target audience. They also ensure that the public image of the client or brand they represent is cohesive and positive.

Brand Manager

• 
  Average Salary:
  
  $104,443
• 
  Job Outlook:
  
  10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

Brand managers analyze data to decide which markets to advertise their client’s brand. They create a signature personality for their company or client, and use tools like search engine marketing, operations management, and social media marketing to promote it.

Digital Marketing Strategist

• 
  Average Salar
  
  y: $66,668
• 
  Job Outlook
  
  : 10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

Digital advertising strategists create advertising campaigns. They also provide advice to expand the reach of a corporate brand. Their main focus as a professional in this area should be the use of Internet marketing programs.

Social Media Marketing Expert

• 
  Average Salary:
  
  $54,023
• 
  Job Outlook
  
  : 10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

Social media marketing experts manage the content, data flow, and planning of the marketing campaigns in the company’s social networks to expand its position in the market. They need to analyze which type of ads are working and what is attracting the most sales from their target audience.

Social Media Coordinator

• 
  Average Salary
  
  : $43,749
• 
  Job Outlook:
  
  10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

The great advantage of this job is that you can do it remotely. Social media coordinators evaluate their site’s metrics to figure out which campaigns are most effective.

SEO Writer

• 
  Average Salary:
  
  $42,108
• 
  Job Outlook
  
  : 10%*
• 
  Number of Jobs
  
  : 316,800*
• 
  Highest-Paying States
  
  : New York, New Jersey, Colorado*

SEO writers create content with a suitable structure for the top position in Google search results. If you can master SEO techniques, you will be an excellent SEO writer focusing on digital marketing for large companies.

*Based on Bureau of Labor Statistics data on Advertising, Promotions, and Marketing Managers.

Digital Marketing Bootcamp vs Digital Marketing Bachelor’s Degree: Which Is Better?

A digital marketing bootcamp will work better for you if you’re looking to earn your credentials quickly, and a degree will be better for you if you want to learn even more in-depth subject matter. Each of these specializations has characteristics with different teaching methods, and of course, with a wide variety of tools. Below we’ve listed some benefits of each.

Benefits of a Digital Marketing Bachelor’s Degree

• 
  More career options
  
  . With this study program, you can become an expert in advertising, SEO positioning, and data analytics.
• 
  High salaries.
  
  As a digital marketing professional, you will be able to earn an annual income of between $70,000 and $140,000 a year.
• 
  Good job outlook
  
  . The careers in this field have positive figures for the coming years, which means the number of jobs will increase.
• 
  Leading roles.
  
  Bachelor’s degrees are ideal for taking on important challenges and positions within a company. The marketing management experience you’ll get will open many doors in the future.
• 
  Better creativity
  
  . Both in-person and online degrees give you the tools you’ll need to create competitive marketing campaigns. Creativity will draw in more customers.

Benefits of a Digital Marketing Bootcamp

• 
  Online strategies
  
  . At a bootcamp, you have the advantage of learning about technologies applied to digital marketing. You’ll graduate not only knowing how to market effectively but also how to better use the technology to do so.
• 
  Top-notch content
  
  . Bootcamps have special programs to teach their students to generate and position engaging content with great sales potential.
• 
  Labor market training
  
  . You will obtain a certificate that proves your knowledge in areas with high demand in the industry, which will help you improve your chances of finding work.
• 
  Less expensive and faster education
  
  . The tuition cost of bootcamps for digital marketing is much more affordable than traditional education and offers shorter programs.
• 
  You can learn at a distance
  
  . The online learning method of most bootcamps allows you to learn about digital marketing from anywhere with internet access.

Should You Get a Bachelor’s Degree in Digital Marketing?

Yes, you should. If you are looking for professional growth, investing in these varied and innovative study programs for a digital marketing career is a good decision. The quality of the training in digital marketing guarantees a future full of opportunities with top companies.

Marketing management drives a large percentage of the world economy and its impact will be greater each year. This is the ideal time to become an expert in this field.

Digital Marketing Bachelor’s Degree FAQ