‘Ding Dong, the Witch Is Dead’: Change in ‘U.S. News’ Metrics Prompts a Rethinking of Alumni Giving


News

By Francie Diep

Illustration by The Chronicle; iStock image

The magazine is dropping alumni-giving rates from its rankings formula, which had incentivized lots of small-dollar donations. What will fund raisers focus on now?



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Francie Diep

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