Education Department finalizes 90/10 rule, college ownership regulations


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The U.S. Department of Education finalized a series of regulations Thursday, one of which limits how much federal financial assistance can go to for-profit colleges and corrects what the agency deemed a policy loophole that enticed these institutions to aggressively recruit and sometimes cheat members of the military.

This policy change is part of the Biden administration staking out an ambitious higher education regulatory agenda, which also includes attempting to overhaul elements of the beleaguered federal student loan system and colleges’ oversight of sexual misconduct on campus. 

The new regulation alters what’s known as the federal 90/10 rule. It requires for-profit colleges to derive at least 10% of their revenue from areas other than Title IV financial assistance, which includes federal student loans and Pell Grants, aid that targets low- and moderate-income students.

But benefits like those from the U.S. Department of Defense’s Tuition Assistance program and GI Bill are not considered Title IV funding, historically enabling for-profit colleges to apply them toward the 10% requirement, similar to private financing sources. 

This dynamic incentivized for-profit institutions to try to attract veterans and active service members to enroll, sometimes through deceptive means. It’s a longstanding practice — the results of a two-year Senate committee investigation released in 2012 noted how for-profit institutions would intentionally recruit among vulnerable military populations, like service members at veterans hospitals.  

The regulation unveiled Thursday classifies military benefits as federal education funding in the 90% part of the calculation, presumably cramping for-profit colleges’ tactics. The Education Department will publish a list of financial sources it considers to be federal education revenue in the Federal Register, the government’s regulatory journal. 

This will likely have tangible effects on these institutions. Research published last year by military advocacy organization the Veterans Education Project showed 87 for-profit colleges would fail the 90/10 rule test if military benefits counted.

Another military group, Veterans Education Success, celebrated the policy shift, saying in a statement that following “years of harassment by deceptive and aggressive for-profit college recruiters, veterans, service members, and their families will no longer be viewed as nothing more than dollar signs in uniform.”

Institutions lose eligibility to receive Title IV aid if they fail the 90/10 calculation for two consecutive years. Colleges that fall short in the 90/10 test must inform the Education Department and enrolled students.

The new rule takes effect for colleges’ fiscal years that begin after Jan. 1. It implements a change made in the American Rescue Plan, a coronavirus rescue package Congress passed last year.

“Today, we’re raising the bar for oversight and accountability for colleges and career schools that prioritize profiting off federal financial aid programs over preparing students for success in the workforce,” Education Secretary Miguel Cardona said in a statement.

Though the Education Department arrived at a regulatory proposal earlier this year by negotiating with representatives from for-profit colleges, the association representing these institutions blasted the new regulation Thursday. 

Jason Altmire, president and chief executive of Career Education Colleges and Universities, in a statement called the new 90/10 regulation “an ineffective measure of quality that focuses on a student’s ability to pay rather than willingness to pay.”

Though CECU disagrees with the “flawed metric,” Altmire said the group appreciated the Education Department hewing closely to the regulatory language negotiated earlier this year.



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Jeremy Bauer-Wolf

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