One of the most popular social media sites for connecting brands with customers is Facebook. It aids in expanding the audience and revenue of businesses, artists, and organisations. As a marketer, you can use social media to grow your business by understanding how to create a Facebook page for it. In this article, we go through how to build a Facebook page, its advantages, and the requirements needed to do so.
What Is A Facebook Page?
Pages are public profiles for artists, public figures, businesses, brands, organizations, and non-profits. Users are free to “Like” and “Follow” them to get updates such as a status, image, event, link and video. These updates appear on the user’s news feed, similar to any update shared by a family member or friend. A page can garner unlimited followers and help businesses connect with their audiences. Facebook pages allow brands to establish a two-way communication channel with their followers instead of advertising them. They are also a platform for businesses to share accurate information.
Prerequisites To Creating A Facebook Page
Creating a Facebook page requires you to keep certain information handy at the beginning of the process. It makes you better prepared for the objectives you wish to achieve with a Facebook page. Here are some of the pre-requisites to creating a Facebook page:
- A personal Facebook profile. You can create a Facebook page only if you have a personal profile. Information on your profile does not appear on the page and vice versa unless you want to.
- Identify your page category. Facebook optimizes its features to suit your page category. It is instrumental to identify the purpose of your page before you create it.
- Gather information about the business. Making a Facebook page can be similar to creating an online brochure about a company. Keep all information, such as an address, email, working hours, and your brand story easily available before creating a page.
How To Create A Facebook Page For A Business
You can make a Facebook page using their mobile app or log in to your profile on the desktop. Navigate to the “Pages” tab on the application and select “Create.” Here are the steps you may follow next to create a Facebook page for a business:
1. Provide the basic page information
When setting up a page, it is essential to complete certain basic information. These details define your page and give it an identity. These details help Facebook classify your page and allow users to discover it:
Page name
The page name is usually the business’ name. It is essential to name the business appropriately to ensure it can easily search for it. In case the business has branches in numerous countries, you may create pages for each country by adding the country name at the end.
Business Category
There is a list of categories from which you can choose. It is essential to select the category to ensure your page’s visibility on the platform. Facebook may have compliance for particular categories such as a political group, health organization, or travel agency. It is imperative to select the right category to ensure you do not violate any policies and receive the applicable benefits for the business category.
Page description
Write a brief description of the business. You may include details of how you started, your specialties, and a brief about your product or service. There is a 255 characters limit for this section. Keep this section engaging as users may read this information first when they visit your page.
Profile image and cover image
The profile image is the visual identity of your page and makes your brand recognizable. Use an image that best represents a brand. An ideal choice for a profile image can be the business logo. The profile image appears on the top left corner of the Facebook page.
The cover image is a larger rectangular banner that appears slightly above and behind your profile image. It showcases your brand personality and may highlight your products, services, or your brand’s unique selling proposition. The cover image is visible to users only when they visit your page, while a profile image appears on Facebook’s search results page too.
2. Add the business details
After providing the basic details for your page, the next step is to customize your page to reflect the brand. Facebook offers several sections that you can utilize to create an informative page for any user. Here are some categories that may be beneficial for the business:
- Add your contact information. It helps users get in touch with the business with queries or purchase your product or service. You may add your phone number, website, and email address in this section.
- Add the business address. If you have a physical store, adding the business hours is beneficial. Users may visit your store to complete their purchases or use your services during the specified hours.
- Describe your story. You may use images and text to share the story of the business. You may use this section to include details about your founders, business specialties, mission, and vision.
3. Add relevant tabs
You can customize the tabs on your Facebook page to suit the business. For example, if you sell products, then adding a “Shop” tab may benefit the business. You may also choose to link your website and the “Shop” tab to ensure your products are readily available for purchase through Facebook. Similarly, if you run an event management company, the “Event” tab may help you notify users of upcoming festivals and workshops. Navigate to “Settings” and choose “Templates and Tabs” to choose the various tabs suitable for the business.
4. Connect with Instagram and WhatsApp
Facebook allows you to connect with applications such as Instagram and WhatsApp. Integrating all your pages on these various social media channels helps you effectively post content and run advertisements across these platforms. It also directs users to take relevant actions on your page and choose a platform they prefer for communicating with your brand.
5. Add an action button
An action button appears at the top right of your page. It helps you lead your audience to take an appropriate step when they wish to enquire or do business with the brand. You may use this button to direct users to a website, WhatsApp, make a call or book an appointment.
Benefits Of Creating A Facebook Page
Celebrities, businesses, and non-profits use a Facebook page to benefit their brand. Creating a Facebook page is free, and the right strategy helps build a strong brand image. Facebook also provides special tools for brands to help them engage with their audience using organic or paid methods. Some benefits of running a Facebook page for business include:
Increase awareness
A page on Facebook helps maximize your reach to everyone who has a Facebook profile. Depending on your target audience, you can reach out to people, connect with customers and run paid advertisements to spread awareness about the business. The platform helps you reach existing and new customers, who may share the link to the business with their friends and family. This way, it helps expand the business through word of mouth.
Manage information relating to the business
Facebook pages provide you with complete control over the information shared about the business. You can inform your customers about the business address, email, contact number, website, and working hours. You can share information relating to your product or services and use the platform to rectify any false information about the business.
Learn about your target audience
Facebook pages serve as a medium to interact with your target audience. While your audience expects to receive facts such as industry updates, product or service information, and offers, you can also use the platform to connect with the audience, encourage them to create content using your product or service, and receive feedback.
Facebook pages offer features, such as comments, polls, and stories that encourage users to interact with the brand. You can collect information to gauge your audiences’ needs, pain points, and reviews and use it to improve their experience with the brand. You may also use this information to build new products or services.
Improves search engine optimization
Facebook pages get indexed by search engines. Posts, links, and other actions on a Facebook page may help improve your ranking on the search engine results page. You may also use Facebook as a medium to direct audiences to your website to complete a purchase, read a blog or even sign up for an event. Content backlinks to your website also contribute to improving the business’ ranking.
Be accessible
Facebook pages offer features such as Messenger for direct messages and a comments section below every post. A page also highlights the time the business takes to respond to a customer, making it easy for them to ask questions and seek clarification. Other brands and social media influencers may also use these channels to enquire about collaboration.