Handicrafts & Handloom Jammu signs MoU with NIFT Srinagar on designing, branding – Times of India

JAMMU: Directorate of Handicrafts and Handloom, Jammu and National Institute of Fashion Technology (NIFD), Srinagar on Thursday signed a Memorandum of Understanding (MoU) here at Udyog Bhawan.
The MoU was signed in presence of Prashant Goyal, Principal Secretary, Industries & Commerce Department, J&K and Rohit Kansal, Union Additional Secretary, Ministry of Textiles, (Director General NIFT).
The MoU was signed between the two parties under the project titled “Designing Innovative and Sustainable Packaging as a Branding Initiative for Handicrafts and Handloom Sector of Jammu.”
The MoU document was signed by Dr. Vikas Gupta, Director Handicrafts and Handloom, Jammu, and Dr Javid Ahmed Wani, Director National Institute of Fashion Technology, Srinagar.
Secretary Industries & Commerce Department, Smita Sethi, MD JKTPO, Khalid Jahangir; MD Handicrafts & Handloom Corporation, Atul Sharma and other officers of Industries and Commerce Department were present on the occasion.
The objective of the MoU is to create a strategic and attractive packaging design solution for branding Jammu Handicraft and Handloom items in view of enormous potential of this sector for growth, export and wealth creation and also employment generation.
The MoU intends to empower the craftsmen of Jammu region by supporting them through better packaging and increased sales.