Having Troubles Juggling Between Different Social Media Platforms?

In a world where almost everything is online, it is not uncommon for businesses to have multiple social media accounts to catch the attention of their target audience. However, keeping track of these platforms can get very stressful, especially if you must promote new products and services and engage with your growing audience.

Who Needs Social Media Marketing

1. Big Brands

2. Small and Medium Size Businesses

3. Authors and Writers

4. Artists

5. Freelancers

6. Tutors

7. Real Estate Agents

8. Brokers and Finance Professionals

9. Basically anyone who is offering services

A well-managed social media presence can help businesses increase brand awareness, engage with customers, drive website traffic, reduce marketing costs, and improve search engine rankings.

Some Benefits that makes it worth your time to do Social Media Marketing

– Increased Brand Awareness

Social media can help to increase personal brand awareness by reaching a wider audience and engaging with potential customers. Regularly sharing content and interacting with followers can build a loyal following and establish yourself as a trusted authority in their industry.

– Improved Customer Engagement

Social media directly communicates with your audience, allowing you to respond to questions, address concerns, and build relationships with them. You can increase customer loyalty and retention by actively engaging with followers and providing valuable content.

– Boosted Website Traffic

Social media can drive traffic to a website by sharing links to blog posts, product pages, and other relevant content. By sharing high-quality content that resonates with your audience, you can attract new visitors to your website and increase the likelihood of converting them into customers.

– Cost-Effective Marketing

Social media is a cost-effective way for businesses to promote their products and services. Unlike traditional advertising methods, social media allows you to reach a targeted audience at a fraction of the cost. By creating engaging content that resonates with their audience, you can increase their reach and grow their customer base.

– Improved Search Engine Rankings

A robust social media presence can also improve your search engine rankings. By sharing high-quality content and engaging with your audience, you can increase your visibility online and attract more traffic to your website.

If you don’t know how to juggle between your social media platforms or make it easier to do, here are some tips that I can recommend you try out:

1. Use Software To Put All Your Social Profiles In One Location

One of the reasons it is difficult for some to juggle their social media platforms is because they have to go to each page one by one manually. As a result, they may lose track of what they are doing the longer they stay on one social media platform. To resolve this problem, you can use social media management software that will allow you to work on all your accounts in one place.

2. Post At Critical Times And Frequency

Depending on your target audience, you may need to consider when your target audience typically goes online. You can use available analytics from social media platforms to determine when your target audience will see your posts or allow the software you will use to provide you with details. Once you know your target audience, you can easily determine how many times you can post.

3. Repurpose Content

You can utilise repurposed content to manage your social media accounts, especially if you are just starting. To repurpose your content, pick one post and modify it to match your other social media platforms. For example, you can transform your video into a blog or captions into stories. Ensure that the content you repurpose matches the platform, so you don’t need to worry about the post not making sense.

4. Outsource

When you talk about outsourcing, you are basically asking another person to handle certain parts of your operations that you usually take a lot of time doing. You can ask them to manage one social media platform you are not used to and handle the others. Make sure to speak to your outsourced help to match your content.

5. Engage With Your Audience

If you want to manage your social media platforms well, taking some time from your schedule to engage with your audience is best. When the audience sees that you are active on your social media accounts, they will know that you are dedicated to your brand and will be more inclined to do business with you. 

Social media platforms are a game-changer when building your brand and network. But, if you want them to work efficiently truly, you need to dedicate the right amount of time to update them, even if you have a lot of social media accounts to manage. Use the tips above to help you juggle your social media accounts and see how it will improve the rate of impressions you will get on these sites for your brand and business.

Doing marketing for yourself or your brand? Here are other ways to do it right:
All You Need to Know About PPC Marketing
7 Rules for Blogging and Content Marketing Success
What is Conversion Rate Optimisation (CRO)?

Can’t get enough of MiddleMe? You can find me sharing my thoughts here as well: 
Instagram @kallymiddleme
Twitter  (MiddleMe_net)
FaceBook (MiddleMe.net)
LinkedIn linkedin.com/in/kallytay