MiddleMe
Whether this is your first foray into freelancing or you are already in the industry and looking for clients, selling yourself to clients is daunting. The competition is fierce for each job opening you may see, and you may end up not getting clients at all, no matter how hard you market yourself.
Fortunately, there are ways how you can win these clients without doing hard marketing and here are some that we recommend:
Actively Use Your Linkedin Account
For some freelancers, utilizing LinkedIn can be a chore when using it for marketing. However, if you truly want to win clients, you need to be active in your account and show you are the right fit for the job they plan to offer you. One way to stay active on LinkedIn is by posting and commenting on relevant posts.
When people find your posts interesting, they will look at your profile. With this said you need to make sure your profile is updated and has all the relevant information they need to be convinced they are the right person to speak to.
Be Active In Online Communities
Like LinkedIn, you should also be active in online communities to help market yourself, even in an informal setting. These communities can help you meet new people in the industry who can provide their expertise to you and help you find the right opportunities to try out. Even if these people aren’t looking for workers, they will remember you if you are active in the community.
Update Your Portfolio Regularly
Portfolios are essential marketing tools you can use to win clients without actively reaching out to them. However, if you want it to show your best work effectively, you must constantly update your portfolio to ensure it is up-to-date and easy to skim.
If you don’t have a portfolio yet, sign up for sites that offer portfolio themes, such as WordPress, Contently, Squarespace and Wix.
Post Guest Content
While working on your online presence, you can also get the attention of your potential clients by posting on other sites. While posting guest content on these sites is not paid, you can expand your reach effectively, as people who regularly browse these sites would become curious about you through your posts. This will lead them to your website to check your work and even contact you.
Networking
Freelancing and networking go hand-in-hand with one another, and it is something that you should not stop doing if you want to win clients. Attend events where you can meet with other freelancers or reach out directly to the people you talk to on forums. Remember, when you reach out to these people, don’t see them as your competition but as a mentor. You may even learn points from your networking strategy that can help you change your marketing strategy to reach clients that these people may have missed.
Stick With Your Niche
If you want to market yourself without doing a hard sell, sticking with your niche and consistently showing it in your portfolio and posts are best. The more you show people your expertise, they will be interested in working with you.
As a freelancer, you must be patient when catching potential clients and securing their requests. Once you can adjust your marketing strategy with the help of these tips, you will be surprised by the number of offers you will get from clients who will find your profile on their own.
Trying to become a successful freelancer? Here is a guidebook that will help you soar as a freelancer: https://middleme.net/about-my-book-freelance-like-a-supermum/
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