Maintaining Your SEO Portfolio Over Time

Your task is incomplete once you have established your SEO portfolio and shared it online. For your SEO portfolio to continue getting leads, you must maintain it over time and keep it up-to-date. An updated SEO portfolio makes it easier for people to find your website and keep it relevant.

If you are looking for ways to help you maintain your SEO portfolio over time, here are some tips that will get you started:

Have A Set Goal

Before updating your SEO portfolio, you need to know your goals. These goals will guide you throughout the process and help you meet deadlines, which is crucial for certain industries and targets.

Do Your Research

For SEO portfolios to get the right attention, they must have all the markings that will allow the right people to find them. This means that they must have keywords that match your niche and what potential customers will use to look for the content they need.

You can research these keywords by asking your customers questions like their problems when looking for products or services to resolve them. You can also use SEO tools to identify your niche’s most commonly searched keywords. Once you have the keywords, adding them organically to your portfolio is best.

Know What To Update

Every new piece of content will still need to be updated to match current SEO trends. Take the time to review your current content to see if it has the right markings, such as keywords, descriptions, and updated content. Just make sure that the content you are creating is engaging to make it smooth reading for your target market.

You should also update your client testimonials and FAQs on your site. FAQs allow customers to learn basic troubleshooting for your products or services. Meanwhile, testimonials will let potential customers know that your products or services are tried and tested. Use drop-down buttons or an accordion setup for your FAQs so they won’t look cluttered on your portfolio. For your testimonials, make sure they are up-to-date and have the right keywords.

Blogging for SEO Boost

You can also go into blogging to build potential leads and bring value to your SEO portfolio. Some topics you can write about include why people should consider your services or guides about accessing your services. Even if people don’t need your services now, does it mean you can’t get your name out there so they know your service exists?

Make Backlinks And Promote!

Another excellent way for your SEO portfolio to get regular traffic is to promote your site link through social media and have backlinks from different websites.

Search engines view backlinks as a form of endorsement for a site. The more recognized sites are, the more credible your portfolio becomes. When asking sites to share your links on their site, make a formal request by highlighting why featuring your portfolio can benefit all parties. You can also collaborate with another business and ask them to link your website to their partner page or on the post discussing your collaboration.

Track Your Progress

Since you have set a goal before updating your SEO portfolio, you need to ensure you are on track with its progress. Use your site’s built-in analytics to determine the rate of your site’s traffic and the keywords visitors use to get to your site. You can also use other SEO tools like Google Search Console, Google Analytics and more to have a reference. If you are not on track with your goals, don’t hesitate to adjust your strategy and check again after a short period.

Don’t Stop Updating

You should not stop updating your portfolio. Remember, your competitors constantly update their portfolios to match the current trends. They will also use the time to test their SEO strategy, and when your target market sees this, they will be inclined to reach out to them because they see your rivals staying up-to-date with the trends.

It may sound like maintaining your SEO portfolio over time, but the benefits it will bring to your career are immense. By using the tips above and adjusting them to suit your needs, you will be able to find the perfect strategy to help you maintain your SEO portfolio each time you need it. The results may not be apparent, but you will see some improvement in the quality of leads you get.

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