5 Powerful Ways To Inspire Emotion With Storytelling
Work It Daily Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to Halftime ad gave fans everywhere goosebumps. Apple Music…
Take Charge Of Your Visual Identity To Make It Truly Unique
b'Work It Daily' Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As I managed…
5 Brand Pillars That Are The Foundation Of Your Brand
Work It Daily Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion. Brand pillars…
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Work It Daily My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders haven’t done well in the…
Space Marketing: It’s Time To Plan Your Brand’s Future
Work It Daily Do you remember your first space experience? I had many growing up. My first was seeing the Star Wars movie. It was a pop-culture juggernaut. We stood…
What’s The Secret Power That The Most Loved Brands Have? Their Personality.
Work It Daily A dear friend of mine, who I’ve known for decades now, has an amazing personality. She’s fun (ready for a good time), outgoing (can easily engage in…
Win Hearts And Wallets With Purpose
Work It Daily Purpose-driven companies grow on average three times faster than their competitors and witness higher market share gains, all while achieving higher employee and customer satisfaction. So, why…
3 Tips For Creating a Strong Personal Brand
Personal Branding Blog – Stand Out In Your Career A strong personal brand isn’t just for renowned authors or famous celebrities. It can also be a powerful tool for individuals…
11 Steps to Take When Changing Your Brand
Personal Branding Blog – Stand Out In Your Career What is the first step you should take to begin to successfully rebrand? Why start here? These answers are provided by…