How To Craft A Compelling Brand Story That Engages & Converts
Work It Daily Almost four decades ago, Apple soared to prominence, airing their iconic “1984” ad during Super Bowl XVIII. Crafted by Chiat/Day and directed by Ridley Scott, the 60-second…
The Lean Startup Marketing Formula
Work It Daily According to data, 95% of startups fail. That’s a staggering number. As an entrepreneur, our most valuable asset is time and resources. For those navigating the challenges…
What You Need To Know About Cultivating Engaged Brand Communities
Work It Daily In the summer of 2023, brand communities wield unprecedented purchasing power influence. Barbie enthusiasts are adorning themselves and their lives with everything pink, while Beyonce’s devoted fans…
How To Achieve Successful Strategic Partnerships
Work It Daily Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the brand’s six-decade legacy, Barbie sales experienced a challenging period with a continuous 12% decline…
Rebranding In The Music World: How Artists Transform Their Image For Impact
Work It Daily Success in the music business has never been an easy journey or an overnight success story for anyone. Establishing a cohesive brand story is critical for distribution,…
How Challenger Brands Can Steal The Thunder
Work It Daily Brands and businesses are intertwined entities, mutually influencing each other’s value. They represent two sides of the same coin. Among brands, we can broadly categorize them as…
Influencer to Business Owner: Making Clothing More Inclusive, One T-Shirt at a Time
Personal Branding Blog – Stand Out In Your Career With her company, Nuuds, which is focused on producing high-quality, enhanced essentials apparel that is inclusive of all body shapes, influencer-turned-business…
Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Work It Daily In the ever-evolving business landscape, branding has been vital for long-term growth and success. While it is widely acknowledged that branding plays a crucial role in building…
Overstimulated Branding: The New Trend That’s Capturing Consumers’ Attention
Work It Daily Why is capturing consumer attention so important? Because consumers have an 8-second attention span. In fact, consumers spend anywhere from 10-13 seconds making a purchase decision. With…
Influencer Dylan Mulvaney Slams Bud Light’s Inadequate Reaction to Transphobia
Personal Branding Blog – Stand Out In Your Career In the world of influencer marketing, brands often seek to collaborate with individuals who can help promote their products or services…