Take Charge Of Your Visual Identity To Make It Truly Unique
b'Work It Daily' Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As I managed…
5 Brand Pillars That Are The Foundation Of Your Brand
Work It Daily Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion. Brand pillars…
6 Signs Your Brand Needs An Upgrade
Work It Daily As a trained actor and coach (prior to entering the business world), I’ve learned to not be timid while orating Shakespeare in the spotlight or when hitting…
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Work It Daily My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders haven’t done well in the…
Space Marketing: It’s Time To Plan Your Brand’s Future
Work It Daily Do you remember your first space experience? I had many growing up. My first was seeing the Star Wars movie. It was a pop-culture juggernaut. We stood…
Branding Yourself With LinkedIn
Personal Branding Blog – Stand Out In Your Career Branding yourself with LinkedIn is a good career move. Consider setting up a free account if you don’t already have one.…
Is Your Executive Resume Too Wordy?
Work It Daily Are you finding it difficult to sum up your value proposition in a two or three-page executive resume? In addition to annoying employers, a too-long resume can…
3 Steps To Strategically Aligned Business Giving
Work It Daily There are tons of reasons for a business to want to give back in some way. In the past, businesses have chosen charities for tax breaks, credibility,…
Can You Afford To Not Have A Major Brand Presence At Coachella?
Work It Daily After three years of desert quiet, we finally experienced a return to Indigo Empire Polo Club grounds as the famed Coachella Festival arrived. An exciting three-day celebration…
What’s The Secret Power That The Most Loved Brands Have? Their Personality.
Work It Daily A dear friend of mine, who I’ve known for decades now, has an amazing personality. She’s fun (ready for a good time), outgoing (can easily engage in…