So, You Are Going To Add A CDP To Your MarTech Stack?
Work It Daily An Executive’s Perspective The industry defines a CDP as a platform that centralizes customer data from multiple sources and makes it available to systems for insight and…
The Full Funnel Powered By CDP 2.0: A New Marketing Funnel
Work It Daily Concepts such as the marketing funnel are discussed less often these days as we focus more on digital. But as the lines continue to blur between sales…
How To Engage Customers In Real Time
Work It Daily Today, many firms seek to engage customers in an omnichannel way, specifically in digital channels such as mobile. Unfortunately, many customer engagements and journeys are powered by…