Top Free Digital Marketing Courses And Certifications From Google – News18

Last Updated:January 24, 2025, 17:07 IST

Digital marketing is key for businesses today. Google offers free courses and certifications to help you build or expand your skills.

In today’s digital-driven world, having strong digital marketing skills is essential for businesses, professionals, and entrepreneurs. Whether you’re kick-starting a career in this field or simply expanding your expertise, Google offers a variety of free courses and certifications to help you succeed. These programmes cover key areas such as SEO, Google Ads, Analytics, and content creation, providing practical knowledge designed by industry experts.

Designed by industry leaders, these courses equip learners with practical skills and up-to-date knowledge to thrive in the competitive digital arena. Here’s a curated list of top free Google digital marketing courses and certifications that can help you level up your skills and make a lasting impact in the digital world.

Fundamentals of Digital Marketing (Google Digital Garage):

This course covers essential digital marketing concepts, including SEO, social media marketing, email marketing, and Google Ads. It’s ideal for beginners, offering a comprehensive introduction to the world of digital marketing. With practical examples and real-world case studies, you’ll learn how to use various tools to grow your business online. A Google certificate is awarded upon completion.

Duration: 40 hours

Google Ads Search Certification (Google Skillshop):

This course focuses on search engine marketing (SEM) using Google Ads. You’ll learn how to create, manage, and optimise search campaigns, select the right keywords, and track performance. It’s perfect for anyone looking to specialise in paid search advertising.

Duration: 2.6 hours

Google Ads Display Certification (Google Skillshop):

This certification teaches you how to run display ads across the Google Display Network. You’ll learn how to create engaging ads, target the right audience, and use remarketing strategies to re-engage visitors. It’s great for building brand awareness.

Duration: 2.6 hours

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Google Analytics for Beginners (Google Analytics Academy):

Ideal for beginners in Google Analytics, this course teaches you how to set up an account, monitor important metrics, and generate basic reports to analyse website performance. It’s a crucial skill for anyone pursuing a career in digital marketing.

Advanced Google Analytics (Google Analytics Academy):

For those who are already familiar with Google Analytics, this course dives into advanced techniques like segmentation, funnel analysis, and custom reporting. It helps marketers make data-driven decisions and optimise website performance.

These courses represent a well-rounded path to gaining expertise in digital marketing, from understanding the basics of digital marketing and Google Ads to mastering web analytics. Whether you’re a beginner or looking to enhance your existing skills, these free courses and certifications from Google will help you build a solid foundation and open up opportunities in the digital marketing field.