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To fully grasp the different digital channels and methods for promoting products and services, you can pursue multiple learning paths. Know where to start.
If you are considering starting a career in digital marketing, here are a few options to consider. (File)
Digital marketing encompasses a wide range of aspects and many options to explore. To specialize in this field, it is important to have a good understanding of the various niches available. To fully grasp the different digital channels and methods for promoting products and services, you can pursue multiple learning paths.
If you are considering starting a career in digital marketing, here are a few options to consider.
Search Engine Optimization
A Search Engine Optimization (SEO) specialist handles tasks like keyword research, managing content quality, analysing competitors, developing link-building strategies, optimizing for mobile search, and making data-driven decisions to boost a brand’s organic visibility.
Eligibility: One can opt for certification courses in SEO are recommended to demonstrate your commitment and expertise. One can also go for a bachelor’s degree in communications, marketing, writing, etc.
Social Media Marketing
A social media manager plays a key role in shaping and managing an organisation’s online presence across various social media platforms. They craft, select, and schedule posts that engage the target audience, ensuring the brand’s voice and messaging remain consistent.
Eligibility: To qualify for these roles, candidates should have a bachelor’s degree in Digital Marketing, BBA Marketing, Journalism and Mass Communication (BJMC), a Diploma in Digital Marketing, or an MBA in Marketing Management. One can also complete a certificate course in Google Analytics.
Content Marketing
A content marketer focuses on creating, publishing, and distributing content tailored to a specific target audience. They conduct market research and develop various materials like blog posts, how-to guides, white papers, and infographics to attract potential customers.
Eligibility: A degree in marketing, communications, advertising, public relations, or journalism can effectively launch a career in content marketing. Additionally, courses in content marketing strategy can provide in-depth knowledge of B2C, B2B, SaaS, and e-commerce content strategies.
Brand Manager
A brand manager is responsible for shaping the target audience’s perception of the brand and developing strategies to enhance that perception. They define the brand’s positioning, manage product launches, and ensure consistent brand messaging across various media channels.
Eligibility: While a bachelor’s degree in marketing, business administration, or communications is important, practical experience and skills in marketing, market research, product management, and brand strategy are also highly valued.
Search Engine Marketing
A search engine marketer plans, executes, and optimises online ad campaigns to boost website visibility, drive targeted traffic, and achieve marketing goals. This role requires a blend of technical skills, data analysis, and marketing expertise.
Eligibility: A bachelor’s degree in marketing or advertising is preferred. Due to the digital nature of the field, courses in digital marketing, SEO (Search Engine Optimisation), and SEM are highly beneficial.
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